It’s actually a big myth that search engines need to track your personal search history to make money or deliver quality search results. DuckDuckGo CEO Gabriel Weinberg disagrees: SEE: Report: SMBs are unprepared to tackle data privacy (TechRepublic Premium) DuckDuckGo: selling search, not identityĪs much as we may resist the idea of being tracked online, we’re often told it’s necessary to give us personalized results. It turns out you don’t need to have hegemonic market share to make a comfortable living in search engine land.

This is despite StatCounter pegging DuckDuckGo’s mobile market share (its strongest platform) at. Despite negligible browser market share, DuckDuckGo has been profitable since 2014 and generated over $100 million in revenue last year. All along I-15 in Utah, DuckDuckGo’s billboards proclaim peace, love and privacy ( here’s an example of a DuckDuckGo billboard). I can’t get away from DuckDuckGo’s billboards. How DuckDuckGo makes money selling search, not privacyĬommentary: DuckDuckGo is small by Google's standards, but the company is proving it's very possible to make a lot of money with just a bit more privacy.

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